Privacy Policy

Our Commitment

At Actif, client confidentiality and privacy are foundational to our practice. This policy explains what information we collect, how we use it, and how we protect it.

Information We Collect

Contact Information: When you submit a contact form, subscribe to our newsletter, or email us directly, we collect your name, email address, company name (optional), mobile phone number (if you choose to provide it), and the content of your inquiry.

Consultation and Partnership Requests: We use your name, email, organization, optional website, area of interest, notes, and timing preferences to verify your email and review your inquiry. Google Workspace processes verification emails and stores requests in our team’s review mailbox. A proposed consultation time is stored as a private calendar record; a client invitation is sent only after approval. You may optionally tell us how you heard about Actif. Unless you have turned website analytics off, we also save a limited set of known referral sources and campaign labels with your request, separately from your own answer. These labels are held in your browser tab’s session storage for up to eight hours and cleared when you turn analytics off. We do not store full referral URLs or search terms in your inquiry. Request contents, identities, and verification codes are not sent to website analytics.

Engagement Information: When we work together on a project, we collect information necessary to deliver services, which may include financial records, technical systems access, organizational documents, and other sensitive business or personal information.

Website Analytics: We use Google Analytics to measure visits to our public pages, the websites that refer visitors to us, and contact actions such as opening the booking page. It runs on public pages by default and you can turn it off at any time (see Cookies below). It never runs on client, invoice, review, or portal pages. Google receives usage and device information and sets a browser identifier in analytics cookies. We do not send contact-form contents, names, email addresses, invoice links, or setup links as analytics data, and we do not enable Google signals or advertising personalization. A contact action is not proof that an inquiry was received or became a client.

How We Use Information

• To respond to your inquiries and deliver the services you've engaged us for
• To communicate about your projects, including progress updates and proposals
• To send newsletter content only if you've explicitly subscribed
• To improve our services and website performance
• To comply with legal obligations (tax records, regulatory requirements)

How We Protect Your Information

Client information is treated with the highest level of discretion. We use industry-standard security practices including encryption in transit (HTTPS/TLS) and at rest, two-factor authentication on all team accounts, access controls limited to team members with a need to know, and secure credential management through enterprise password managers.

Data Retention

We retain information only as long as necessary to deliver services and meet legal obligations, then securely delete it. Specific retention periods:

• Contact inquiries (non-client): up to 5 years from last contact, in accordance with California Business & Professions Code § 17529.5
• Client engagement records: 7 years post-engagement, in accordance with IRS and general statute of limitations requirements
• Financial records: minimum 7 years from filing date
• Newsletter subscriptions: until you unsubscribe, or 3 years of inactivity

After the retention period, information is permanently deleted from our systems.

What We Don't Do

• We do not sell or rent your information to anyone
• We do not share client details with third parties except as required by law or with your explicit consent. This exception never applies to text messaging opt-in data and consent, which are not shared with any third parties.
• We do not use your information for marketing to third parties
• We do not publish client names, engagement details, or testimonials without explicit permission

Your Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

• Request a copy of the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Withdraw consent for marketing communications at any time
• Opt out of any sale or sharing of personal information (we do not sell or share)

We respond to all verified requests within 45 days. Deletion requests are honored except where retention is required by law (e.g., tax records, engagement records during our 7-year retention period, or active engagements). In those cases, we will explain what must be retained and for how long.

To exercise any of these rights, email info@actif.me or use the form below.

Cookies

Essential functionality never depends on analytics. Google Analytics runs on our public pages by default and never on client, invoice, review, or portal pages. You can turn it off with Turn off analytics in the notice shown on your first visit, or at any time through Cookie preferences in the footer; we also honor the Global Privacy Control browser signal by keeping analytics off. Turning analytics off stops collection and clears the analytics cookies for this website. Analytics cookies are configured to expire after 90 days. We do not enable Google signals or advertising personalization. Google processes analytics data under its privacy policy.

Changes to This Policy

We may update this policy from time to time. Material changes will be communicated via email to clients and posted prominently on this page.

Contact Us

Questions about this policy or our privacy practices? Email us at info@actif.me.